NEW YORK — Southeastern Grocers LLC has become the first supermarket operator to join the Plenti coalition loyalty program operated by American Express. The program, which allows members to earn and use rewards at a number of businesses, including Exxon and Mobil gas stations and Rite Aid and Macy’s stores, will roll out to the
CAMP HILL, Pa. — Rite Aid Corp. has launched an integrated marketing campaign to support its new wellness+ with Plenti loyalty program. Created by Rite Aid’s longtime agency partner MARC USA, the campaign is meant to show how consumers can benefit from the way that Rite Aid has married its own wellness+ program with Plenti,
NEW YORK — Rite Aid Corp. is the exclusive drug store partner in what’s being called the first U.S.-based coalition loyalty program. Named Plenti, the program will enable consumers to earn and use points for purchases at all of the participating companies, regardless of the payment method. Along with Rite Aid, Plenti’s inaugural partners include
