Lupin 2024

Coca-Cola North America

Coca-Cola launching AHA sparkling water

Coca-Cola launching AHA sparkling water

ATLANTA — Coca-Cola North America plans to add more sparkle, and even a little caffeinated pick-me-up, to its fast-growing water lineup with the March 2020 roll out of AHA sparkling water. The new sparkling water brand’s unexpected yet accessible flavor pairings, vibrant packaging and fresh marketing are said to meet evolving consumer demands and cut

Diet Coke relaunched with new flavors and packaging

Diet Coke relaunched with new flavors and packaging

ATLANTA — In a major brand relaunch, Coca-Cola Co. has added four new flavors to Diet Coke and revamped its packaging, shifting to a taller, sleeker and more colorful cans that still hold the same 12-oz. portion of soda. “Diet Coke is one of the most iconic brands loved by millions of fans in North

Coca-Cola North America names new president

Coca-Cola North America names new president

ATLANTA — James Dinkins has been tabbed by the Coca-Cola Co. to succeed J. Alexander “Sandy” Douglas as president of Coca-Cola North America. Coca-Cola said Monday that Dinkins will become Coca-Cola North America president effective Jan. 1, 2018, and report to corporate president and chief executive officer James Quincey. Plans call for Sandy Douglas to retire

Coca-Cola debuts Sprite Cherry beverages

Coca-Cola debuts Sprite Cherry beverages

ATLANTA — The Coca-Cola Co. has added two new cherry-flavored products to its Sprite brand. The beverage giant said that hitting retail store shelves nationwide this week are Sprite Cherry, which comes in an on-the-go 20-ounce PET bottle, and Sprite Cherry Zero, which brings consumers another zero-sugar, zero-calorie drink option. Sprite Cherry and Sprite Cherry Zero

Sprite serves up limited-edition LeBron James can

Sprite serves up limited-edition LeBron James can

ATLANTA — Sprite is marking Cleveland’s first pro sports championship in 52 years with a limited-edition can spotlighting — who else — LeBron James, the Most Valuable Player in the finals for the 2016 NBA Champion Cleveland Cavaliers. The Coca-Cola Co. beverage brand said the limited-edition 16-oz. can will be available at participating retailers in

Coca-Cola tabs Wallace as retail marketing VP

Coca-Cola tabs Wallace as retail marketing VP

ATLANTA — Diane Wallace has been named as vice president of retail marketing for Coca-Cola North America. Coca-Cola said Tuesday that Wallace will oversee key disciplines, including retail strategy, category strategic advisory, customer marketing, strategic selling capabilities and customer/trade communications. Most recently, Wallace has served as vice presient and general manager of sales and marketing

Diet Coke to roll out limited-edition design bottles

Diet Coke to roll out limited-edition design bottles

ATLANTA — For the first time, Coca-Cola Co. is making Diet Coke available in millions of unique package designs via the company’s Diet Coke “It’s Mine” program, part of the Coke “Get A Taste” due campaign due to launch Feb. 1. The beverage giant said Wednesday that the It’s Mine program also will mark the

Coca-Cola signs golfer Jordan Spieth as ambassador

Coca-Cola signs golfer Jordan Spieth as ambassador

ATLANTA — Coca-Cola Co. has named pro golf champion Jordan Spieth as a brand ambassador for sports marketing campaigns and other initiatives. The beverage giant said Wednesday that the multiyear partnership will feature Spieth in television advertising; digital and social media; point-of-sale, out-of-home and experiential marketing; and on packaging, among other vehicles. Spieth also is

Hershey tabs Coke exec as global sales chief

Hershey tabs Coke exec as global sales chief

HERSHEY, Pa. — The Hershey Co. has hired sales veteran Rob Gehring as global chief sales officer. Hershey said Gehring is slated to assume the post effective Jan. 18. He comes to the company from Coca-Cola North America, where he served as president of the Walmart global team since 2011. “Rob is a seasoned sales leader who has deep experience in consumer

Coca-Cola bottlers slated to get expanded territories

ATLANTA — Coca-Cola Co. has signed letters of intent granting expanded territories to two U.S. bottlers. The beverage giant said late Wednesday that it has agreed in principle to grant additional expanded territories to Coca-Cola Bottling Co. Consolidated, which will assume markets in Delaware, the District of Columbia, Illinois, Indiana, Kentucky, Maryland, North Carolina, Ohio, Pennsylvania, Virginia and

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