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Elevate Beauty

CVS/pharmacy elevates the beauty care experience

CVS/pharmacy elevates the beauty care experience

WOONSOCKET, R.I. — Shortly after CVS Health decided in February 2014 to eliminate tobacco products from the merchandise mix at its drug stores, the company’s retail leadership team took the opportunity to reexamine the business. During those deliberations, beauty care quickly emerged as an area ripe for innovation. “We started the journey by interviewing thousands