NEW YORK — The secret weapon in the battle for the $62 billion that U.S. customers spend on beauty care and cosmetics just might be something mass retailers had all along — steep values. While drug, discount and supermarket chains have burnished their image in beauty with illumination, upgraded products and elevated service, it turns
NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people
NEW YORK — Sephora and Ulta Beauty have altered the beauty care landscape, siphoning off customers from both department and mass stores. And both specialty retailers show no signs of slowing down — suggesting that mass retailers must find new strategies to stem the losses, especially of Millennials and Generation Z customers. Market researcher Euromonitor
WOONSOCKET, R.I. — CVS Pharmacy is unleashing a bevy of new items to prove it can compete with specialty beauty care merchants and lure younger beauty-crazed shoppers. Competitors offering the latest trends had siphoned off some of those customers, but now CVS is finding a path to add newness at lightning speed — and at
