Walgreens taps Minsk to run PL

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DEERFIELD, Ill. — Helayna Minsk has joined Walgreens as group vice president of retail brands.

Helayna Minsk_Walgreens

Helayna Minsk

A former executive at Johnson & Johnson (J&J) and Unilever, she has over 25 years of experience in brand marketing, innovation, product development and activation. Her work has covered health care, skin care and personal care, and U.S. and global markets.

She most recently was vice president of consumer marketing for J&J China, a post she held from January 2013 to April 2015. From January 2012 to December 2012 she was J&J’s vice president of business development for consumer health care. Earlier she was the company’s vice president of global franchise marketing for women’s health, holding that post from February 2008 to ­December 2011.

Minsk worked at Unilever as marketing director for laundry from 2003 to 2007.

At Walgreens, she succeeded Beth Stiller, who left the company to join Massage Envy as chief commercial officer.

Walgreens’ private label lines include Nice, Well at Walgreens and ology. It is also stocking the No7 and Soap & Glory brands from Boots.


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