NEW YORK — 1010data, a leading provider of enterprise analytics solutions for retail and consumer brands, and Colateral, a global leader in enterprise in-store marketing platforms, announced a strategic partnership to integrate their respective industry-leading platforms. The joint offerings, powered by SaaS workflows and enterprise analytics, are designed to optimize physical marketing performance.

Marketing is a critical strategic pillar of retail success; however, most retailers lack the digital tools to measure and optimize performance where most of the business happens – in their physical stores. Colateral automates campaign management processes for multi-site retailers allowing marketers to focus on driving increased revenue in every location. Colateral’s SaaS platform expedites campaign management while giving marketers the tools to elevate performance through developing targeted marketing strategies, localizing creative for each store, and optimizing execution.

1010data’s powerful analytics platform captures myriad retail data across store execution performance, including product, pricing, sales and promotions. Using a combination of fact-based data checks and Machine-learning/AI-derived validations against promotional forecasts, 1010data helps retailers better monitor compliance, enhance campaign performance and drive higher revenues.

Jonah Ellin, Chief Product Officer of 1010data, notes: “The seamless integration of Colateral’s industry-leading marketing capabilities with 1010data’s powerful analytics platform gives retailers a major advantage in the execution of promotions and marketing initiatives while also identifying new promotional opportunities. These offerings further demonstrate our deep commitment both to the retail industry and our relentless drive to innovate. We are delighted to partner with Colateral, setting the mark as being the only firm in the industry to provide such a comprehensive marketing solution.”

Dorian Spackman, founder and CEO of Colateral, shares, “The role of marketing is making a profit. Unfortunately, retail marketers often aren’t equipped with the right tools, so they get stuck in tactically executing marketing. Colateral moves marketers from focusing on process through accurate data and automation, allowing them to focus on outcomes instead. This partnership with 1010data will give our customers more insight and opportunity to evaluate marketing performance more effectively, use predictive data to drive best campaign planning, and utilize the arsenal within Colateral to unlock revenues.”

Additionally, the integrated solutions ensure store execution is made easier, and compliance issues are identified sooner enabling course correction and minimizing lost sales. When promotions are executed properly, customers, retailers and suppliers all win.