DENVER —   CPG industry veteran John Connelly has been named vice president of marketing and innovation at Scott’s Liquid Gold Inc. He will oversee all marketing efforts as part of the company’s senior leadership team and be responsible for building incremental capabilities and capacity in marketing strategy, brand management and innovation. He will report directly to president and CEO Mark Goldstein.

John Connelly

Connelly formerly held marketing roles at Kellogg Co.’s  Kashi Co., and  S.C Johnson & Son, where he was marketing director. He most recently worked at Sterling-Rice Group

“We are extremely pleased to welcome John Connelly, a strong and strategic industry leader, to oversee the Scott’s Liquid Gold marketing team, including our consumer relations, creative and social media departments,” said Goldstein. “He brings valuable, wide-ranging marketing, product development and business strategy expertise from his previous roles with Sterling-Rice Group, Kellogg Co. and S.C. Johnson & Son. John has a track record of success leading teams, forging partnerships and growing businesses through innovative strategies.”

With nearly 30 years of industry experience, Connelly has led global marketing, brand and product strategies for companies spanning the consumer packaged goods, hospitality, durables and services categories. He has overseen dozens of new product launches while building strategic partnerships and global teams, leading to substantial growth in revenue and profits.

At Sterling-Rice, Connelly was managing director and partner,  boosting clients’ businesses across the food and nonfood consumer packaged goods, agribusiness, food service, and consumer durables industries. Earlier, was a member of Kellogg’s global marketing leadership team while vice president of marketing and innovation for Kashi, for which he directed all U.S. strategy, tactics, and profit and loss, and developed brand positioning and equity tools. Over 13 years at S.C. Johnson & Son, he directed successful brand turnaround strategies and accelerated growth of various product lines in North America.