The Vitamin Shoppe unveils fitfactor Weight Management System

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SECAUCUS, N.J. — The Vitamin Shoppe has launched the fitfactor Weight Management System, the retailer’s most personalized and flexible weight management products. Inspired by consumer research and backed by The Vitamin Shoppe’s scientific and trusted formulations, the system is an easy-to-manage, integrated offering of nutritionist-recommended, top-quality products combined with free nutrition coaching and an online community for support and education.

The fitfactor Weight Management System, which includes fitfactor KETO, features a range of bundled and personalized product recommendations, based on individual wellness needs. Customers can shop products based on specific goals such as appetite control, increased protein consumption, or reduction in calories. The system can also be tailored to different diets like intermittent fasting, Keto, or plant-based.

“At The Vitamin Shoppe, we understand that everyone’s wellness goals are different, and what looks like success to one person, may not look the same for another,” said Sharon Leite, chief executive officer of The Vitamin Shoppe. “Whether you’re following a particular nutritional regimen like Keto or the Mediterranean diet, or striving for a more balanced metabolism, our new fitfactor Weight Management System brand was carefully designed to address consumers’ individual needs and adapt to a variety of lifestyles. At The Vitamin Shoppe, we are always here to help you live your best life, however you define it.”

Scientifically formulated, personalized product assortments are the cornerstone of the fitfactor Weight Management System brand. The Vitamin Shoppe’s proprietary brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. Products in the fitfactor Weight Management System brand include:

  • Protein Shakes:  Consumers can sip their way to your weight wellness goals with support from this protein-packed shake, featuring a blend of fruits, veggies, vitamins, and minerals. Available in Chocolate, Vanilla, Cookies & Cream, and Plant-based.
  • High Protein Bars: Designed to control cravings and keep consumers satisfied, these high-fiber protein bars help to achieve weight management goals in delicious flavors like Chocolate Covered Strawberry, Cookie Dough, Peanut Butter, and Cinnamon Roll. Super soft in texture, they’re all naturally-flavored and sucralose-free.
  • Control 360: This advanced nutrient matrix designed to support multiple factors that affect weight management goals. Support calorie burning, appetite control, temporary water loss, and stress management with Sensoril Ashwagandha.
  • MCT & CLA Oil: Healthy fats from MCT’s support stimulant-free energy and can help fuel weight management goals. The nutrient-rich oil includes MCTs (medium-chain triglycerides) from non-GMO, cold-pressed coconut oil, and CLA (Conjugated Linoleic Acid) from safflower oil.
  • Carnipure L–Carnitine: This clinically-studied ingredient has been found to support the conversion of fat into energy. Carnipure L-Carnitine is non-stimulant, and free from gluten, dairy, soy, and nuts.
  • Ultimate Apple Cider Vinegar Tablets: This potent mix combines the fermented goodness of apple cider vinegar with garcinia cambogia and superfood extracts Activeberry black currant and bilberry. It also features artichoke and ginger to support digestion. Added minerals like chromium picolinate help support healthy blood sugar.


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