FORT WORTH — Alcon, a division of Novartis, is inviting consumers to change their eye color as part of the AIR OPTIX Colors contact lenses sweepstakes for a chance to go backstage at New York Fashion Week: The Shows in February 2019.
To enter, people must wear or virtually try on one of 12 colors in the Alcon AIR OPTIX Colors portfolio and upload a photo of their look to Instagram. The sweepstakes, which runs through December 11, highlights the newly launched Gemstone Collection of contact lenses — a trio of colors including Amethyst, True Sapphire and Turquoise.
“AIR OPTIX Colors contact lenses offer a great option to enhance eye color and express yourself in new ways, whether or not you need vision correction,” said Sergio Duplan, region president for Alcon North America. “This sweepstakes is a creative way to open our audience’s eyes to exploring new looks and sharing them through social media, for the opportunity to win a VIP experience at the premier New York fashion event of the year.”
He adds that, to be eligible, users must follow the following steps for a chance to be Alcon’s guest, with VIP lounge access before a runway show as well as a backstage tour to witness the behind-the-scenes excitement, during New York Fashion Week: The Shows:
• Follow @AIROPTIXCOLORS on Instagram.
• Snap a photo wearing your favorite AIR OPTIX Colors contact lenses — whether you are already an AIR OPTIX Colors contact lens wearer, getting fitted for the first time at your eye doctor’s office or trying them on virtually at the AIR OPTIX Colors Color Studio.
• Post your photo on Instagram with the hashtags #Sweepstakes and #ReadyToPlay.
Alcon has enlisted the help of two fashion-forward social media influencers, Laura Sanchez and Raye Boyce, to showcase their own favorite AIR OPTIX Colors looks, and help spread the word about the AIR OPTIX Colors sweepstakes to aspiring fashionistas from coast to coast. Both Sanchez and Boyce have a passion for beauty, color and fashion, and they will encourage their fans throughout the sweepstakes period to get up close and personal with the full palette of 12 AIR OPTIX Colors contact lenses options including True Sapphire, Amethyst, Turquoise, Gray, Blue, Green, Pure Hazel, Brown, Sterling Gray, Brilliant Blue, Gemstone Green and Honey.
“I love to play with my eye color, and the new AIR OPTIX Colors Gemstone Collection is the perfect complement to cozy fall outfits, bold makeup looks and playful hairstyles,” said Sanchez, popular YouTube personality and social media beauty influencer. “And this fall, pairing any of Alcon’s contact lens colors with your look, and sharing your look on Instagram, could be your ticket to win an experience of a lifetime. Whether you already wear AIR OPTIX Colors contact lenses, need to set up an appointment with your eye doctor for a fitting or want to try them on virtually, don’t miss out on an opportunity to play with your eye color and celebrate style at New York Fashion Week: The Shows.”
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