FRISCO, Texas – Complexity Gaming, one of North America’s most elite and longest-standing esports organizations, announced on Thursday a partnership with Alcon, a global leader in eye care. The partnership will designate Alcon’s signature brand of lubricant eye drops, Systane, as the first-ever Official Eye Care Partner of Complexity Gaming.
Now more than ever, dry eye symptoms are affecting people due to increased time in front of screens.¹ Alcon’s family of dry eye relief products can be used to temporarily relieve burning and irritation2 due to dryness of the eye that may be exacerbated by prolonged screen time.3 For esports athletes, gamers, and others living with dry eye symptoms, Systane products can help relieve dry eye symptoms such as burning and irritated eyes.3
“Proper eye care is an essential part of our ongoing commitment to improve the holistic health and wellness of esports athletes,” said Jason Lake, Founder and CEO of Complexity Gaming. “Partnering with Alcon will help to educate our players, content creators, and the community at-large on the importance of ocular health.”
Kicking off this month, the partnership aims to raise awareness of the impact of extended digital device usage on the eyes. Since professional esports athletes and content creators can spend many hours per day training and streaming, they are particularly predisposed to eye fatigue, which can cause burning, stinging, and more.1,2 While in the heat of competition, healthy and refreshed eyes can mean the difference between winning and losing.
“Alcon is excited to partner with Complexity through this first-of-its kind partnership that we hope will help players understand vision changes they might be having because of dry eye and help them find real relief,” said Jeff Huffman, Senior Director, Dry Eye and Ocular Health Marketing at Alcon. “Through this partnership, we are thrilled to introduce a new audience to our family of products which includes the newly launched Systane Hydration Multi-Dose Preservative Free lubricant eye drops at a time when they most need relief from dry eye symptoms and can keep their eyes on the prize.”
By partnering with Alcon, Complexity is building upon its ongoing commitment to professionalize player care in the esports industry. Complexity provides holistic support and resources for players’ mental and physical well-being through the GameStop Performance Center (GSPC), which is equipped with performance-enhancing tools, recovery amenities, and ample mental health resources.