GENEVA – Alcon announced Wednesday the European roll out of the newest addition to its innovative portfolio of dry eye products – Systane Complete Preservative-Free Lubricant Eye Drops, now in an easy-to-use, multi-dose bottle.
Systane is the leading global artificial tear brand. With the launch of Systane Complete Preservative-Free, Alcon now offers a full portfolio of preservative-free artificial tears in multi-dose bottles. This expands Alcon’s footprint in the large and fast-growing artificial tears category, which is approximately $1 billion in annual sales. Preservative-free is the fastest-growing segment, representing over 40% of the artificial tears category.
“Almost half of all dry eye patients are self-diagnosed and often do not know which eye drop to choose,” said Andy Pawson, president and general manager, Global Vision Care Franchise at Alcon. “Our latest innovation, Systane Complete Preservative-Free, provides relief for all major types of dry eye for up to eight hours. Frequent users of artificial tears, or those with sensitive eyes, should be able to effectively and conveniently manage their symptoms to get back to enjoying their daily lives.”
The Systane Complete Preservative-Free formula works to provide all-in-one dry eye relief with one drop by hydrating and protecting all layers of the tear film. Alcon’s proprietary formula uses intelligent moisture and lipid delivery to enhance dispersion across the surface of the eye to stabilize the tear film. Its advanced, nano-droplet technology allows for fast-acting hydration, tear evaporation protection, and long-lasting relief for a patient’s eyes.
To ensure the safe delivery of the preservative-free artificial tear, the bottle’s closing tip system was designed using patented PureFlow technology. The bottle has a one-way valve to ensure that no contaminated liquid is re-introduced into the container after a drop has been dispensed, eliminating the need for preservatives in the eye drops.
Systane Complete Preservative-Free joins fast-acting Systane Ultra Preservative-Free and long-lasting Systane Hydration Preservative-Free for a full portfolio of multi-dose, preservative-free dry eye relief products for mild to chronic dry eye patients.
“So many patients in our community are self-diagnosing their dry eye symptoms, whether due to increased screen time or other activities,” said Dr. Ben LaHood, ophthalmologist at the Ashford Advanced Eye Care clinic in South Australia. Cheryl Donnelly, International Head of Professional Affairs at Alcon, added, “I’m glad to see Alcon’s multi-dose, preservative-free portfolio evolve to include Systane Complete, an all-in-one solution for these patients’ dry eye symptoms.”
The launch starts in markets throughout Europe and will extend to the U.S., Australia and additional markets throughout 2022.