SEATTLE – Amazon announced that this holiday season was record-breaking one thanks to its customers all around the world. The company said the billions of items were ordered worldwide and tens of millions of Amazon Devices were purchased worldwide. Throughout the season, Amazon said it offered customers incredible deals every day and deeper discounts and more Deals of the Day than ever before during shopping events like Black Friday and Cyber Monday.

Jeff Bezos

“This holiday season has been better than ever thanks to our customers and employees all around the world,” said Jeff Bezos, Amazon founder and chief executive officer. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.”

Amazon’s worldwide and U.S.-only seasonal and year-end highlights include:

• It was a record-breaking holiday season for independent third-party sellers – mostly small and medium-sized businesses – with worldwide unit sales seeing double-digit year-over-year growth, surpassing a billion items sold in Amazon’s Stores.

• There are more than 800 Amazon Delivery Service Partners in the last-mile network, employing 75,000 drivers in the U.S.

• Hundreds of thousands of customers in the U.S. visited the Small Business Gift Guide this holiday season, which featured gifts exclusively sold by small businesses.

• More people tried Prime this holiday season than any previous year – in fact, in one week alone, more than 5 million new customers started Prime free trials or began paid memberships worldwide.

• In 2019, Amazon’s dedicated last-mile delivery network delivered over 3.5 billion customer packages globally.

• This holiday season, the number of items that were delivered with Prime Free One-Day and Prime Free Same-Day Delivery nearly quadrupled compared to the same time period last holiday season, making this Amazon’s fastest holiday yet.

• Over 100 million items sold by independent third-party sellers – mostly small and medium-sized businesses – were shipped with Prime Free One-Day Delivery over the holidays in the U.S.

• In the U.S., the Echo Dot, Fire TV Stick 4K, Echo Show 5, Echo Auto, and Amazon Smart Plug were among the most popular items shipped with Prime Free One-Day Delivery during the holidays. Other popular items shipped with One-Day Delivery this holiday season include Melissa & Doug Scratch Art, and the Wyze Cam Indoor Wireless Smart Home Camera.

* Millions more items were ordered to an Amazon Hub location during the holiday season than ever before.

• 60% more customers shipped their holiday order to an Amazon pickup point this season compared to last year.

• The top ten cities that used an Amazon Locker or Amazon Counter location this holiday were Chicago, Los Angeles, New York, Philadelphia, Seattle, Portland, San Jose, Berkeley (CA), Austin and Columbus.

Beauty Products

• Some of the best-selling products from Amazon Beauty in the U.S. included HAUS LABORATORIES By Lady Gaga: GLAM ROOM PALETTE NO.1: FAME, Eyeshadow Palette, Philips Sonicare – Diamond Clean Classic Electronic Toothbrush, Crest 3D White Dental Whitening Kit, Mario Badescu Drying Lotion, and EltaMD UV Clear Facial Sunscreen Broad-Spectrum.

Amazon Grocery

• The number of Prime members who tried grocery delivery for the first time this holiday season increased by more than 80%.
• Prime members ordered more than double the number of grocery items this holiday season compared to last year.
• Amazon delivered tens of millions grocery items from Whole Foods Market and Amazon Fresh this holiday season.
• Prime members were committed to healthy grocery shopping throughout the holiday season. Best-selling items for grocery delivery included avocados, spinach, blueberries and pears, among other items.
• Millions of Prime members enjoyed exclusive Prime savings at Whole Foods Market this holiday season.
• Prime members saved tens of millions of dollars on exclusive Prime member deals and savings at Whole Foods Market this holiday season.