Amazon Prime Day to kick off holiday shopping in October

SEATTLE — Amazon announced that its annual Prime Day event is back in time for the holidays on October 13-14. The two-day shopping event delivers Prime members incredible savings and deep discounts on over one million deals across every category. Prime Day kicks off at midnight PT on Tuesday, October 13 and runs through Wednesday, October 14, for Prime members in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil. Members can shop deals and top products for the holiday season including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day epic deals event at amazon.com/primeday.

Amazon is increasing its commitment to small business selling partners by designing Prime Day to support them with our biggest small business promotion yet. Starting today through October 12, Amazon will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in Amazon’s store. This Prime Day, and throughout the holiday season, Amazon will spend more than $100 million on new promotional activities to help small businesses around the world increase their sales and reach new customers. This has been a challenging year for many small businesses, and selling in Amazon’s stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond.

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season.”

Support Small Businesses

There are many ways to discover products from small businesses now through Prime Day:

Curated Small Business Collections: To make it easier than ever for customers to support small businesses, Amazon has created new curated collections to connect customers with local small businesses. Customers in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Japan, Italy, Germany, France, Canada, and Australia will be able to shop curated small business collections, in both the lead-up to and on Prime Day. Visit amazon.com/supportsmall to start shopping collections in the U.S based on product category, business location, and owner profiles.
Spend $10, Get $10: Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store today through October 12. This promotion is fully funded by Amazon to connect customers with local small businesses selling in its store. Small business promotions kicked off today in the U.S., U.K., Spain, Germany, Italy, France, and Japan.
Prime Day Deals: Once Prime Day begins, members can use their $10 credit to purchase almost any product in Amazon’s store, including from small businesses. More than half of the items sold in Amazon’s store worldwide are from third-party sellers – mostly small and medium-sized businesses. This year, Prime members around the globe can shop hundreds of thousands of Prime Day deals from these businesses.
Shop on Amazon Live: Throughout Prime Day, Amazon Live will spotlight exciting deals curated from small businesses across Amazon. Viewers will also have the opportunity to hear directly from business owners, learn more about their products, and shop their Prime Day deals during a reoccurring segment called Small Business Showcase.