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American Greetings teams with Dolly Parton

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CLEVELAND — Dolly Parton and American Greetings announce their latest collaboration, A Holly Dolly Christmas Collection, just in time for the holidays. Spurred by the success of Parton’s initial Everyday Card collection and her SmashUp “Birthday Time” e-card, these holiday cards in collaboration with the global superstar will bring more joy, hope, love and laughter to families around the world.

“Knowing that I can be a small part of making someone’s day a little brighter is such a great feeling, and this holiday season, especially, it helps to know someone you love is thinking about you,” says Parton.

Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways.  “Birthday Time,” Parton’s SmashUp initial digital ecard offering, has been sent more than 500,000 times since its launch six months ago.

“Dolly’s message of joy, hope and humor has really resonated with our customers, as evidenced by the resounding success of her SmashUp and the initial launch of her Everyday Card line,” says Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. “As we approached the holidays, we wanted to bring an additional offering of digital products to market. We believe Dolly’s curated collection of holiday cards and a musical e-card featuring her rendition of ‘Holly Jolly Christmas’ are the perfect pairing for the season.”

Discover Dolly Parton’s American Greetings holiday collection here: https://www.americangreetings.com/dolly/holly-dolly

Everyday Dolly Parton cards are available at www.americangreetings.com/dolly.


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