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Amopé launches GelActiv Insoles & Inserts

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PARSIPPANY, N.J. — Amopé has introduced GelActiv Insoles & Inserts, designed to help women not have trade style for comfort when choosing shoes to wear.

Amope GelActiv_insoles insertsThe Reckitt Benckiser (RB) women’s foot care brand said Monday that Amopé GelActiv Insoles & Inserts feature ultra-slim gel technology and a discreet, transparent design to alleviate pressure on aching feet.

Soft and elastic, the GelActiv technology eases pressure on sensitive parts of the foot, while a non-slip adhesive keep the insoles and inserts firmly in place. In addition, the ultra-slim and transparent design makes them nearly invisible, so no one will know you’re wearing them, according to Amopé.

Each pair of Amopé GelActiv Insoles & Inserts can be reused and moved between similar shoe styles. The insole varieties include Everyday Heels, Extreme Heels, Flat Shoes and Open Shoes. Insert models include Ultra Slim Ball of Foot Cushions, Invisible Gel Heel Protectors, Invisible Gel Heel Cushions and Invisible Gel Sensitive Spots.

Amopé GelActiv products carry an average suggested retail price of $9.99 for insoles and $6.99 for inserts. They are available at drug chains and other mass retailers nationwide, including Walgreens, Rite Aid, Walmart and Target, as well as online at Amazon.com.

Starting this week, Amopé is supporting the GelActiv Insoles & Inserts launch with its ShoeLove campaign, which includes social media and the ShoeLove Fashion Truck.

“Women have a love-hate relationship with their shoes. They love the way they look but hate suffering through the hours of discomfort that come with wearing some of them. More often than not, women still choose fashion over comfort,” stated Molly Joyce, brand manager at RB, maker of Amopé. “With new Amope GelActiv Insoles & Inserts, women can have the best of both worlds. We can look great, and our feet can feel good. Women have already traded bralettes for underwires and high-stretch shapewear for constricting corsets. Our new high-tech, high-style insoles mean it’s time to bring this same approach to our shoes.”

From Feb. 9 to 16, Amopé will have the ShoeLove Fashion Truck roving around Manhattan during a big week in fashion. Women who stop by the truck will be able to try GelActiv Insoles & Inserts and feel the difference firsthand as they run between fashion shows.

Online, Amopé plans a ShoeLove Instagram sweepstakes. Shoe lovers will be encourage to snap a “foot selfie” in their favorite pair of shoes and share it on Instagram using the hashtags #Amope, #ShoeLove and #AmopeShoeSweepstakes for a chance to win a pair of designer shoes and Amopé Insoles & Inserts. There will be 16 winners overall, two per day, from Feb. 9 to 16.


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