Wendy future of retail top

Amope Pedi Perfect to star in event at NYC’s Grand Central

Print Friendly, PDF & Email

PARSIPPANY, N.J. — Reckitt Benckiser foot care brand Amope is teaming up with supermodel and “The Fab Life” co-host Chrissy Teigen to treat commuters to a foot makeover with a pedicure station at Manhattan’s Grand Central Terminal.

Amope Grand Central Event Image

At New York’s Grand Central Station, commuters will get the “royal treatment” with complimentary pedicures using the new Amope Pedi Perfect electronic foot file.

On March 5 from 2:00 p.m. to 7:00 p.m., Teigen will join a fleet of Amope “footmen” at Grand Central’s Vanderbilt Hall and show women how to get their feet “glass slipper ready” for of spring and sandal season.

Commuters will be invited to sit on thrones and receive complimentary pedicures with the new Amope Pedi Perfect, an at-home electronic foot file now available in the United States.

At the event, Teigen will don a custom pair of Swarovski crystal shoes, which she created in collaboration with House of Face designer Aryana Potter.

“People think of supermodels as princesses, but what they don’t know is that our feet take a serious beating,” Teigen said in a statement. “The Amope Pedi Perfect has become a staple in my beauty regimen and is my secret weapon to achieving soft and beautiful feet all year round.”

Featuring a roller surface, the Pedi Perfect removes tough, hardened skin while softening the soles of feet, revealing smooth skin underneath. The electronic foot file, which sports an ergonomically shaped head for easy handling, is designed to exfoliate quickly and conveniently. Microabrasive particles on the roller surface work to gently remove dead skin. For safe use, the device has no sharp blades.

Each kit includes the Amope Pedi Perfect electronic foot file and four AA batteries. One roller head is included with the starter kit. Additional Amope Pedi Perfect electronic pedicure foot file two-count refills ($14.99 to $17.99) are available separately.

The Amope Pedi Perfect Electronic Foot File is available for a suggested retail price of $36.87 to $49.99 at Target, Walmart, CVS/pharmacy, Walgreens, Rite Aid, Amazon, BJ’s and drugstore.com nationwide.

“As Chrissy embraces life and is always ready to dive in feet first, she is the perfect person to show how foot care helps radiate confidence from head to toe,” commented Kavitha Sekhar, senior brand manager at Reckitt Benckiser (RB). “On March 5 at Grand Central Terminal, Amope is equipping women with the tools to extend their pedicures and spa treatments.”


ECRM_06-01-22


Comments are closed.

Centrum 7/6  banner