RONKONKOMA, N.Y. — The Nature’s Bounty Co. announced that Amy von Walter has joined the company as chief communications officer reporting to president and chief executive officer Paul Sturman.

In this role, von Walter will oversee internal and external communications as well as government affairs and corporate social responsibility. She will be responsible for building the company’s communication strategy, ensuring it is well positioned in the marketplace during this important time in the company’s transformation.

“Amy is a seasoned communications leader with a proven track record,” said Sturman. “I am confident that her experience, coupled with her energy and collaborative approach, will help us achieve our ambitious goals for growth and further build on the culture here at The Nature’s Bounty Co.”

“As a long-time customer of The Nature’s Bounty Co., I am grateful for the opportunity to join the team and to be part of a brand that is passionate about supporting individuals on their paths to health and wellness,” said von Walter.

Von Walter comes to The Nature’s Bounty Co. team from Toys”R”Us where she was the executive vice president of global communications and customer care. There, she led corporate and internal communications, brand public relations, social media, special events and the customer service division. She also served as president of the Toys”R”Us Children’s Fund.

Previously, von Walter held communication leadership positions in a variety of industries including Best Buy, during its turnaround, Medtronic, Target and the Department of Homeland Security.