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Anheuser-Busch rolls out Natural Light Seltzer

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NEW YOR K— Anheuser-Busch announced Monday the launch of Natural Light Seltzer, a new flavor-forward, 6% ABV beverage that is available in two irresistible blends of fruit flavors. Aloha Beaches combines mango and peach for a tropical feel, and Catalina Lime Mixer features black cherry and lime.

Natural Light Seltzer is rolling into stores nationwide August 12th, in 12 packs, 24 packs, and a 25 oz. single serve can with packaging that will get you into full-on “beach mode” all year round.

“The seltzer category is booming. It’s part of a larger shift in consumption across America and we believe it has tremendous staying power,” said Ricardo Marques, vice president of Core and Value Brands at Anheuser-Busch. “We know plenty of Natty Light drinkers are also trying seltzer, so we want to meet that demand by bringing the fun of Natty into that space with an affordable price offering that fits their lifestyle.”

He said hot off the heels of Naturdays, the number one beer innovation of 2019, Anheuser-Busch is continuing to anticipate consumer trends with a new take on what a hard seltzer can be.

“Now that Natty has crashed the seltzer party, we want to crash your party too!  Tell us on social why your party needs more flavor and we may just deliver cases of Natural Light Seltzer right to your doorstep. Use the hashtags #NattySeltzer and #Sweepstakes on Twitter for a chance to win. 100 winners will win 10 cases of Natural Light Seltzer to bring some fun to their fall parties,” Marques added.


ECRM-08-202222

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