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Aqua Velva rolls out 5-in-1 Sensitive After Shave Balm

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WHITE PLAINS, N.Y. — In tandem with its 100th anniversary, Aqua Velva has launched 5-in-1 Sensitive After Shave Balm.

Combe Inc. said Tuesday that, in one product, Aqua Velva 5-in-1 Sensitive After Shave Balm prevents or relieves the top five shaving-related issues cited by men with sensitive skin while offering superior moisturization.

Aqua Velva 5-in-1 Sensitive After Shave BalmShaving can damage sking and causes problems such as redness, itchiness, ingrown hairs, dryness and irritation. In a survey of men ages 18 and older who shave, 71% said their skin is sensitive all or some of the time after they shave, Combe said. However, just 25% of respondents said they are frequent users of aftershave.

Aqua Velva 5-in-1 Sensitive After Shave Balm is non-burning, soothes redness and provides all-day moisture, according to the company. The balm also helps prevent post-shave bumps and fight ingrown hairs.

The new Aqua Velva formula is available at retailers nationwide at a suggested retail price of $6.99.

“We wanted to improve the shaving experience for men who shave frequently and feel discomfort and irritation as a consequence,” stated Salim Holder, senior brand manager at Combe.

“Most men don’t realize that when you shave, you remove layers of skin, which tends to lead to the sensitivity and irritation that many men experience with each shave,” Holder explained. “At Aqua Velva, we know that the right post-shave routine can significantly improve the post-shave experience and designed Aqua Velva Sensitive 5-in-1 After Shave Balm to deliver a better shave by helping to prevent or relieve ingrown hairs, dryness, bumps, redness and other post-shave irritation.”

Besides Aqua Velva aftershave, Combe’s lineup of personal care brands includes Just For Men hair color, Vagisil feminine care, Sea-Bond oral care, Brylcreem and Lectric Shave men’s grooming and Williams Mug soap.


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