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Aquaphor expands baby product lineup

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WILTON, Conn. — A trusted skin care solution for families for decades, Aquaphor has introduced a new product for babies.

Aquaphor Baby Diaper Rash CreamThe Beiersdorf brand has launched Aquaphor Baby Diaper Rash Cream, a white, fragrance-free cream that the company said is safe for babies’ delicate skin and proven to relieve diaper rash in less than six hours.

Key ingredients in the new cream include zinc oxide, which works to create an effective barrier that protects babies from irritation, and provitamin B5 to soothe. The product also is preservative-free as well as easy to apply, without a mess.

“We know a happy baby makes for a happy parent, and that’s not always easy when it comes to a baby bottom that needs soothing,” stated Erynn Keefe, director of marketing for Aquaphor at Beiersdorf Inc. “Aquaphor has always been dedicated to making an impact on the everyday lives of our fans. With the launch of Aquaphor Baby Diaper Rash Cream, we’re hoping to continue evolving the brand’s offering for both loyal and new users — especially first-time parents seeking a go-to, reliable solution to help their babies’ diaper rash.”

Aquaphor Baby Diaper Rash Cream carries a suggested retail price of $6.99 for a 3.5-ounce tube and is available at Walmart, Target, Walgreens, CVS/pharmacy, Rite Aid and Amazon.com.

The product expands Aquaphor’s current baby care line, which includes Aquaphor Baby Gentle Wash & Shampoo and Aquaphor Baby Healing Ointment.


ECRM_06-01-22


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