DEERFIELD, Ill. — Atlanta is again the top market for Walgreens’ Red Nose Day fundraising activity.
The retailer’s eight-week fundraising challenge features 10 U.S. markets – deemed Walgreens ‘Red Rally Markets’ for their integral role in helping to rally their communities to help end child poverty – going nose-to-nose to raise the most money for the Red Nose Day. Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, designated as “Red Nose Day Hometown Hero” for the next 12 months.
Week three rankings of the Every One Counts Hometown Challenge are:
3. Washington, D.C.
6. Los Angeles
9. Newark, N.J./New York City
The weekly rankings are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in designated Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.