The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior to making time-consuming tasks such as item taxonomy and collecting nutritional information obsolete, AI’s transformative capabilities are
Shopper behavior is changing, rapidly. While only roughly 10% to 15% of transactions occur online, a whopping 60% of purchases are now influenced by digital channels, according to recent research by Forrester. “Digital influence” includes the influence of social media; retail e-commerce players such as Amazon, Walmart.com, Walgreens.com, and others; and the influence of digital
The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won’t go back to previous brand loyalties. Brands have scrambled with supply chain disruptions and activating the shopper in this new omni-commerce world, including shifting their connection points with
Congratulations, you made it! 2021 was a year of transformation for both brands and retailers. Massive supply chain disruptions forced us to pivot when products ran out-of-stock. Retailers rushed to initiative delivery programs to accommodate shoppers’ needs. And as costs skyrocketed, further adjustments were made to ensure our endeavors were financially sustainable. As we think
The COVID-19 pandemic created an explosion in e-commerce growth. The health care e-commerce space, in particular, experienced massive growth and is estimated to reach $435.8 billion in revenue by 2025. Despite surging growth, this category faces a huge challenge: profitability. Health care products have narrow margins due their low retail selling prices and often find
Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The modern definition of a “brand” is varied and complex. In today’s dynamic environment, there are infinite ways for brands to go to market, which translates to an infinite number of brands on Marketplaces, specifically
The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As retailers and manufacturers on the front line, we face real, daily challenges. How do we get more hand sanitizer into the stores? Should we pivot our manufacturing to produce toilet paper and cleaning products? How do
