PP_1170x120_10-25-21

Borne of e-commerce, retail media is here to stay

Borne of e-commerce, retail media is here to stay

The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won’t go back to previous brand loyalties. Brands have scrambled with supply chain disruptions and activating the shopper in this new omni-commerce world, including shifting their connection points with

The most pressing consumer and commerce trends in 2022

The most pressing consumer and commerce trends in 2022

Congratulations, you made it! 2021 was a year of transformation for both brands and retailers. Massive supply chain disruptions forced us to pivot when products ran out-of-stock. Retailers rushed to initiative delivery programs to accommodate shoppers’ needs. And as costs skyrocketed, further adjustments were made to ensure our endeavors were financially sustainable. As we think

Maximizing e-commerce profits from health care brands

Maximizing e-commerce profits from health care brands

The COVID-19 pandemic created an explosion in e-commerce growth. The health care e-commerce space, in particular, experienced massive growth and is estimated to reach $435.8 billion in revenue by 2025. Despite surging growth, this category faces a huge challenge: profitability. Health care products have narrow margins due their low retail selling prices and often find

How to compete with a marketplace of infinite choices

How to compete with a marketplace of infinite choices

Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The modern definition of a “brand” is varied and complex. In today’s dynamic environment, there are infinite ways for brands to go to market, which translates to an infinite number of brands on Marketplaces, specifically

How COVID-19 will change consumer behavior long-term

How COVID-19 will change consumer behavior long-term

The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As retailers and manufacturers on the front line, we face real, daily challenges. How do we get more hand sanitizer into the stores? Should we pivot our manufacturing to produce toilet paper and cleaning products? How do

Adheris Health