There’s a lot of buzz around the metaverse right now and how it might reshape the future of retail. And for good reason. Being able to inhabit persistent, decentralized and shared virtual spaces, and move seamlessly between them and the real world, will open up countless new opportunities for beauty brands. The ultimate vision for
Beauty and cosmetics brands have been through a challenging time. A combination of lockdowns, store closures, social distancing, home working, mask wearing and other essential measures changed consumer needs and behaviors overnight. For cosmetics in particular, the impact was dramatic. Beauty should expect a strong bounce However, now that the end of the pandemic is
COVID-19 is altering consumer behaviors, and many of these shifts could be permanent. The pandemic has had a profound and enduring impact on consumers. Recent Accenture research shows that the majority (95%) of consumers are making significant and lasting changes to how they live, work and shop. COVID-19 has also triggered an economic recession that
