November 6, 2023 by Bryan Gildenberg
Bryan Gildenberg is founder and chief executive officer of Confluencer Commerce.
November 6, 2023, Opinion
“There’s a crack in everything — that’s how the light gets in” — Leonard Cohen The last three years have witnessed a dramatic and to some degree unprecedented (and therefore unmodel-able) shift in shopping behavior. Much has been made of habit disruption due to COVID, and a thoroughly overrated assessment of the impact of COVID
August 13, 2023 by Bryan Gildenberg
Bringing together two different joint business plans
August 14, 2023, Opinion
There is a massive conversation in the retail industry today about “integrated joint business planning” as retail and media converge. In reality, retail as media means there are two different business plans that bend in different directions that need to come together — the joint media plan and the joint business plan (JBP). These plans
April 25, 2023 by Bryan Gildenberg
Bryan Gildenberg
April 24, 2023, Opinion
No topic in the world can get more lost in misunderstood jargon than when media team and customer teams for a supplier try to work together on a joint business plan. Acronyms abound in both functions and (candidly) too often different sides of this conversation try to set the agenda by making the work they
August 22, 2022 by Bryan Gildenberg
Bryan Gildenberg, Bryan Gildenberg is senior vice president of commerce at Omnicom Commerce Group. He can be contacted at [email protected].
August 22, 2022, Opinion
Earlier this summer Omnicom’s Media and Commerce teams (OMD and OCG) published our second annual Future of Commerce report — looking at the consumer, shopper and media/marketing dynamics shaping the future of digital and physical shopping. We surveyed consumers across a range of major countries and asked questions about their attitudes to shopping (physical and
April 25, 2022 by Bryan Gildenberg
Bryan Gildenberg is senior vice president of commerce at the Omnicom Commerce Group
April 25, 2022, Opinion
Collectively, we have spent much of the last two years solving immediate and short-term challenges in both the supply chain and the demand chain. Recently much has been made of the metaverse and the investments required to succeed in an important but far away future engagement platform. What seems to have gotten squeezed in this
August 21, 2018 by Brian Owens, Kate Senzamici, Meaghan Werle and Bryan Gildenberg
Amazon PillPack merger, Brian Owens, Bryan Gildenberg, Kantar Retail, Kate Senzamici, Meaghan Werle
Issue 08-13-2018, Opinion
NEW YORK — A year after announcing it was acquiring Whole Foods Market, Amazon.com made a splash again, this time in the health care sector. On June 28, Amazon entered into an agreement to buy PillPack, an online pharmacy that offers presorted doses of medications and home delivery, for an estimated $1 billion. PillPack also
August 7, 2016 by Bryan Gildenberg and Chain Drug Review
2016 NACDS Total Store Expo, Bryan Gildenberg, health and wellness, Health Store of the Future, Kantar Retail, Perfect Shopper Interaction, retail sales, Vision 2027
Leading Headlines, Opinion
Much has already been written about how shoppers will be intersecting with retail in the health and wellness sector in the world of “2027” (i.e., more than 10 years from now). It is our expectation that concepts like “seamless,” “omnichannel,” “interactive,” “digital,” “connected” and “automated” will be incredibly important — so much so that the