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Surprise: Inflation has elevated the high end’s allure

Surprise: Inflation has elevated the high end’s allure

“There’s a crack in everything — that’s how the light gets in” — Leonard Cohen The last three years have witnessed a dramatic and to some degree unprecedented (and therefore unmodel-able) shift in shopping behavior. Much has been made of habit disruption due to COVID, and a thoroughly overrated assessment of the impact of COVID

Bringing together two different joint business plans

Bringing together two different joint business plans

There is a massive conversation in the retail industry today about “integrated joint business planning” as retail and media converge. In reality, retail as media means there are two different business plans that bend in different directions that need to come together — the joint media plan and the joint business plan (JBP). These plans

Learn the motivations behind the buying process

Learn the motivations behind the buying process

Earlier this summer Omnicom’s Media and Commerce teams (OMD and OCG) published our second annual Future of Commerce report — looking at the consumer, shopper and media/marketing dynamics shaping the future of digital and physical shopping. We surveyed consumers across a range of major countries and asked questions about their attitudes to shopping (physical and

The era of ‘confluencer commerce’ has arrived

The era of ‘confluencer commerce’ has arrived

Collectively, we have spent much of the last two years solving immediate and short-term challenges in both the supply chain and the demand chain. Recently much has been made of the metaverse and the investments required to succeed in an important but far away future engagement platform. What seems to have gotten squeezed in this

PillPack buy shows Amazon’s outcome-first approach

PillPack buy shows Amazon’s outcome-first approach

NEW YORK — A year after announcing it was acquiring Whole Foods Market, Amazon.com made a splash again, this time in the health care sector. On June 28, Amazon entered into an agreement to buy PillPack, an online pharmacy that offers presorted doses of medications and home delivery, for an estimated $1 billion. PillPack also

A look ahead at tomorrow’s perfect shopper interaction

A look ahead at tomorrow’s perfect shopper interaction

Much has already been written about how shoppers will be intersecting with retail in the health and wellness sector in the world of “2027” (i.e., more than 10 years from now). It is our expectation that concepts like “seamless,” “omnichannel,” “interactive,” “digital,” “connected” and “automated” will be incredibly important — so much so that the

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