TRP_1170x120_3-8-19

CVS-Aetna augurs new health care experience

CVS-Aetna augurs new health care experience

The pending $69 billion acquisition of Aetna by CVS could yield valuable lessons for others in the health care and drugstore sectors as they seek to forge stronger ties to consumers. What interests us here is the potential for the CVS-Aetna merger to create new, meaningfully differentiated brand experiences for consumers. CVS has nearly 10,000

Should pharmacy industry worry about Amazon?

Should pharmacy industry worry about Amazon?

What would happen to your business if, tomorrow, Amazon bought a major chain like CVS Pharmacy, Walgreens or Rite Aid? Not so long ago, if you put this question to an executive in the chain drug store industry, the response might have been “Well, that’s not going to happen.” But now that Amazon has announced

Breaking category conventions to remain relevant

Breaking category conventions to remain relevant

Today’s drug store looks nothing like the drug store of your parents’ youth. Once upon a time, I was able to have neighborly banter with Stan, the local pharmacist, who greeted me warmly and actually knew all about me. Stan freely handed out community news, bad jokes and even a bit of innocuous gossip along