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Four reasons value brands belong in your store

Four reasons value brands belong in your store

For many drug store executives, the conventional wisdom is that their customers simply don’t buy value brands — such as Suave and VO5 shampoo, or Aim and Pepsodent toothpaste. When looking closer at their stores’ offerings, the truth is that the executives’ beliefs are a self-fulfilling prophecy. Customers in these drug stores are less likely

Income distribution impacts CPG sales growth

Income distribution impacts CPG sales growth

This is a subject that will inevitably scrape a political nerve or two, but it is vital for all consumer packaged goods (CPG) practitioners and suppliers to understand this basic premise: The disproportionate gains in income by the highest-income groups is the primary reason why CPG sales growth is lagging GDP growth for the past

Analysis: Just how big is the VMS market?

Analysis: Just how big is the VMS market?

SHELTON, Conn. — There has been a long-standing debate over the size of the vitamins, minerals and supplements (VMS) category. We started our Vitamin Study in 2005 with a simple goal: to get a more accurate measurement of the category size. With our 2016 study, we offered a broader and more robust set of data

Ten ways CPG makers are shooting themselves in the foot

Ten ways CPG makers are shooting themselves in the foot

Much has been written about the historic sluggishness of the consumer packaged goods industry. Since 2013 CPG industry sales growth has been below 2%, and that growth has been entirely driven by pricing. In response, we see companies merging, brands being sold and jobs being lost. The pundits in our industry sit on the sideline

Viewpoint: Are loyalty programs really worth the investment?

It’s time for the retail industry to wake up, open its wallet and ditch those loyalty cards. A little too strong? OK, then how about committing to some major out-of-the-box thinking on how to make these programs actually work — because it certainly is not happening now. For decades, loyalty cards have been pushed by