Kyle Lentz, Author at CDR – Chain Drug Review

What it takes to create product images that sell

September 28, 2015 by Kyle Lentz and Chain Drug Review e-commerce, e-commerce shopper, Hamacher Resource Group, Kyle Lentz, omnichannel experience 2015, Issue 09-28-2015, Issues, Opinion

How many times have you seen an image of a product and had your interest piqued, only to view the item firsthand and have the thought, “That’s not what I was expecting.” It’s common, especially among home buyers. The staged images on a realtor’s website look perfect, then you actually tour the house and what

Taxonomy: Streamlining the online experience

August 22, 2015 by Kyle Lentz and Chain Drug Review Hamacher Resource Group, Kyle Lentz, search engine optimization, SEO, website taxonomy 2015, Issue 08-24-2015, Issues, Opinion

Taxonomy is a behind-the-scenes organization system that is designed to get your customers from point A to point B on your website with as few impediments as possible. It’s the road that leads your customers to their final destination and, in the best-case scenario, a purchase. So the question that you need to ask yourself