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What it takes to create product images that sell

What it takes to create product images that sell

How many times have you seen an image of a product and had your interest piqued, only to view the item firsthand and have the thought, “That’s not what I was expecting.” It’s common, especially among home buyers. The staged images on a realtor’s website look perfect, then you actually tour the house and what

Taxonomy: Streamlining the online ­experience

Taxonomy: Streamlining the online ­experience

Taxonomy is a behind-the-scenes organization system that is designed to get your customers from point A to point B on your website with as few impediments as possible. It’s the road that leads your customers to their final destination and, in the best-case scenario, a purchase. So the question that you need to ask yourself