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Store brands can be a powerful brick-and-mortar draw

Store brands can be a powerful brick-and-mortar draw

A friend of mine recently told me a story that illustrates the challenges national chain drug stores face in the e-commerce era. Her local pharmacy texted her to let her know that her prescription was ready. She dropped everything, hopped in the car, drove to the store, waited in line (all while wearing an uncomfortable

Chains need to take their owned brands to another level

Chains need to take their owned brands to another level

When it comes to turning high-level corporate strategy into concrete action, top pharmacy chains are “walking the talk” in admirable ways. They’re launching health clinics, partnering with insurance companies, freeing up pharmacists and pivoting to preventative care, just to name a few. It’s particularly heartening to me, as a brand strategist focused on own (or

Getting close to the consumer — emotionally

Getting close to the consumer — emotionally

By gobbling prime real estate and mastering the science of site selection, the top national drug store chains have absolutely succeeded in getting as close to the customer as possible. But in an era when almost anything you want is available at the touch of a button — not just on your computer at home

With elevated offerings, drug chains can own beauty

With elevated offerings, drug chains can own beauty

National drug chains are working hard to drive more sales in the beauty care category. The merged Walgreens Boots Alliance Inc., for starters, is revamping its stores with a swankier cosmetics offering centered on the Boots No7 skin care line, which already drives traffic across Europe. For its part, Rite Aid Corp. is rolling out