PURCHASE, N.Y.— Mountain Dew Kickstart announced a partnership with one of the top NBA Draft prospects, Marvin Bagley III. As the newest Mountain Dew Kickstart Rising Stars athlete, Bagley III will join the robust roster that includes Joel Embiid, Kyle Kuzma and Dennis Smith Jr. – all who have teamed up with the brand to give fans an intimate look at the next generation of premier NBA players.
This year, Mountain Dew Kickstart celebrated the brand’s first year as the title partner of the annual NBA All-Star Rising Stars game – and expanded the event into a yearlong platform to give fans a closer look into the courtside lifestyle of these stars. The partnership with Bagley III, who is known for his dedication to the game on and off the court, will tip-off with an exciting event in New York as a lead up to the NBA Draft 2018 presented by State Farm on June 21 in Brooklyn, where Montain Dew Kickstart is also sponsoring the NBA Draft Green Carpet.
The event – Kickin’ It Courtside @ St. Nick’s – taking place at St. Nicholas Park in Harlem on Wednesday, June 20 from noon to 2 p.m., will celebrate NBA Draft week by featuring:
- The newest member of DEW Nation, Marvin Bagley III
- Fellow Dew athlete and NBA All-Star Joel Embiid
- The unveiling of a refurbished court that will soon feature a mural from celebrated street artist JC Ro
- Appearances by the Harlem Wizards and The Dynamic Diplomats
- Music by DJ Mode, food trucks, cold Mountain Dew beverages and the chance to win NBA Draft tickets and experiences
“Dew has always understood that the NBA is more than just a sport to basketball fans,” said Bagley III. “I’m excited to join the growing roster of DEW NBA athletes, and to celebrate the culture of the game with DEW Nation – all while having a great time in the process.”
For his NBA rookie season, Bagley III will also join current DEW brand athletes including NBA All-Stars Russell Westbrook and Kyrie Irving – who help make up the extended roster of NBA superstars. Since first partnering with the NBA in 2015, Dew has brought to life both national and local marketing initiatives, from in-store and event activations to TV, digital and social media campaigns, and will continue to do so in the 2018-2019 season the Closer than Courtside™ campaign.
“For Mountain Dew as a brand, partnering with an athlete is about identifying someone that truly lives the brand ethos every day,” said Chauncey Hamlett, senior director of marketing, Mountain Dew. “Marvin isn’t afraid to push boundaries, and knows how to have fun while doing it, making him the ideal partner for DEW and a great addition to our team of NBA superstars.”
Mountain Dew Kickstart recently introduced a new flavor that offers the bold taste of the original Mountain Dew flavor they love, with an extra boost of caffeine. Mountain Dew Kickstart Original Dew brings the flavor of original Mountain Dew with a boost – containing 80 calories and 91mg of caffeine per 16 oz. can. Mountain Dew Kickstart Ultra Original Dew contains five calories, no added sugar and 91mg of caffeine per 16 oz. can. Both flavors contain five percent juice and Vitamins B and C.