SHELTON, Conn. — One of the key factors powering the sun care products market is the growing multifunctionality of almost such products as well as the number of formats they are available in.
Christina Saikus, senior brand manager for Banana Boat at Edgewell Personal Care says sunscreens are being offered in a variety of formats, including lotions, continuous sprays and sticks, to meet the preferences of all customers. “We’re also seeing a trend of consumers wanting products with more simplified ingredients, especially for their children, but that still provide trusted protection they can depend on to protect their family,” she says. “Last year, we launched the Banana Boat Simply Protect product line, which is formulated with 25% fewer ingredients, made without oxybenzone and parabens, and contains no added oils or fragrances. We’re excited to be expanding the portfolio this year with Simply Protect Sensitive Sunscreen Lotion — we have a body- and face-specific product. We use a variety of tools, data and information, including current market trends to inform our future innovations and look forward to continuing to develop products that meet consumers’ unmet needs.”
She notes that the company’s consumers are moms who want the very best protection for their families and who understand the importance of sun care. “At Edgewell Personal Care, our goal is to provide families with safe and effective everyday sun protection. We can’t stress enough the importance of sunscreen education to prevent skin cancer and to ensure consumers know how to properly apply sunscreen for maximum sun protection.”
She notes that the drug channel is offering a wide selection of products for the consumer. “When it comes to sun protection, it’s important that consumers find a product they like and will use. As such, sun care products are offered in a variety of formats and SPF levels to meet all consumers’ preferences.
Our consumers are looking for quality sun protection that they can trust to protect their entire family. Banana Boat offers a wide range of safe and effective sunscreens, including sport, kids and baby, and general protection products, in a variety of formats and SPF levels to meet all of our consumers’ needs.”
Saikus adds that Banana Boat is active on Facebook and Instagram, and it uses the platforms to build relationships with its consumers and educate them about product benefits. “Our social channels provide a great gateway for direct communication with our consumers, allowing us to answer all their product and sun care-related questions quickly and efficiently.”