BRIDGEWATER, N.J. – Bausch + Lomb has launched Biotrue Hydration Boost Lubricant Eye Drops and Biotrue Micellar Eyelid Cleansing Wipes in the U.S. Both products are preservative-free and uniquely formulated with naturally inspired ingredients to relieve symptoms associated with irritated, dry eyes.

“One of the major culprits of dry eyes, which is one of the most common eye issues in the United States, is our increasing usage of digital devices. We developed Biotrue Hydration Boost Lubricant Eye Drops and Biotrue Micellar Eyelid Cleansing Wipes to provide instant moisture to help relieve dry, digital-device-weary eyes,” said Bausch + Lomb U.S. president Joe Gordon, “Inspired by the biology of the eye, both products were formulated to be consistent with the TFOS (Tear Film and Ocular Surface Society) DEWS (Dry Eye Workshop) II report, and are pH-balanced and free of preservatives.”

The new eye drops, which can be used while wearing soft contact lenses, provide instant moisture and relief for irritated, dry eyes, and help maintain ocular surface homeostasis. They are pH-balanced to match healthy tears with ingredients that include an electrolyte, a component of natural, healthy tears, an antioxidant, to protect against free radicals, and hyaluronan (HA), a moisturizer found naturally in tears.

For some patients, eyelid buildup can be associated with irritated, dry eyes. Bausch + Lomb developed Biotrue Micellar Eyelid Cleansing Wipes to gently cleanse and hydrate the eyelid area to help eyes feel more comfortable. Similar to Biotrue Hydration Boost Lubricant Eye Drops, the cleansing wipes are formulated with ingredients that include HA and an electrolyte as well as a micellar cleanser composed of a naturally derived surfactant for gentle cleansing and aloe, licorice and dandelion root extract, which are naturally soothing.

“Many of my patients report having tired and irritated eyes at the end of the day, which is typically the result of prolonged digital device usage that can lead to eye dryness,” said optometrist Jennifer Tsai, founder of Line of Sight, New York. “The availability of Biotrue Hydration Boost Lubricant Eye Drops and Biotrue Micellar Eyelid Cleansing Wipes offers two convenient, over-the-counter options that I look forward to offering my patients to help relieve the symptoms of their dry, digitally irritated eyes.”

The products will be available in the eye care aisle or online at most national retailers, including Walgreens, CVS, Walmart, Target, Rite Aid and Amazon. Both will have a manufacturer’s suggested retail price as low as $11.99.

For more information on the Biotrue family of products, visit www.biotrue.com.