VAUGHAN, Ontario – Bausch + Lomb announced a new social media campaign designed to raise awareness of Age-related Macular Degeneration (AMD), a leading cause of vision loss for those over age 50 and the leading cause of blindness for the 65+ population. The campaign, ‘What Sight Inspires You’, will feature personal stories and sights from Bausch + Lomb’s SightMatters community, an online educational resource designed for people living with AMD, along with educational content on AMD. The campaign will run on theSightMatters Facebook page throughout the month of February.
“For eight years, Bausch + Lomb has supported AMD Awareness Month through a variety of campaigns. This year, we look forward to highlighting SightMatters members and all they are doing to manage their AMD and maintain the lifestyles they love,” said Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb. “Bausch + Lomb is committed to addressing the eye health needs of patients, and we hope through this year’s campaign we inspire others with AMD to do all they can to protect their vision.”
There are approximately 16 million Americans who are currently living with AMD, and this figure is expected to grow as the number of those age 65 and older continues to rise.1 While there is not yet a cure for AMD, people can work with their eye doctor to develop a plan to help reduce their risk of progression. These plans typically include giving up smoking, engaging in regular exercise, eating a healthy dietand taking an AREDS 2 Formula eye vitamin.
“Many AMD patients feel frightened and unsettled when they are diagnosed because of what it can potentially mean for their sight and life long-term,” said Rishi Singh, staff physician and president, Cleveland Clinic Martin Hospitals, Stuart, Fla. “I applaud Bausch + Lomb for demonstrating how AMD patients can continue to live vibrantly through this year’s campaign. These real-life examples can help alleviate some of the fear and anxiety that many AMD patients commonly experience and motivate them to take a more informed and active role in protecting their sight.”
To learn more about SightMatters and AMD, including information on how to become aSightMatters member and participate in the campaign, visithttps://www.sightmatters.com/amd-awareness/.
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