VAUGHAN, ON — Bausch + Lomb Corp. announced Thursday the U.S. launch of Biotrue Hydration Plus Multi-Purpose Solution. The new contact lens solution, which is formulated with bio-inspired ingredients, provides more moisture on lenses, excellent cleaning and a triple disinfectant system that helps deliver exceptional disinfection.

“Building on our successful Biotrue Multi-Purpose Solution brand, we developed Biotrue Hydration Plus to meet the needs of patients who depend on their contact lenses for the majority of the day and may experience lens dryness and discomfort. In fact, one-third of the 45 million contact lens wearers in the United States experience contact lens dryness,” said Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb. “This new solution provides the lenses with more moisture for 12 hours – potentially a full day of wear – which can make for a positive overall lens wearing experience.”

Inspired by the biology of the eye, Biotrue Hydration Plus contains 25% more⁵ hyaluronan (HA), a moisturizer found naturally in tears to help keep more moisture on contact lenses¹, and matches the pH of healthy tears. The new solution also contains a combination of ingredients informed by the Tear Film and Ocular Surface Society’s DEWS II report. These ingredients include potassium, an electrolyte, which is found naturally in tears and plays an important role in ocular surface homeostasis, as well as erythritol, an antioxidant, which protects HA against free radicals and also helps maintain ocular surface homeostasis. Biotrue Hydration Plus is the only contact lens solution that includes HA, erythritol and potassium.

“The availability of Biotrue Hydration Plus is exciting news for eye care professionals and the approximately 10 million patients in the United States who experience dryness when wearing their two week or monthly replacement contact lenses,” said Mile Brujic, O.D., Premier Vision Group, Bowling Green, Ohio. “When patients experience discomfort from their lenses, many eye care professionals’ first inclination may be to switch to another contact lens. With Biotrue Hydration Plus, patients’ lenses can now have more moisture¹, allowing them to enjoy their lenses with all day comfort.”

Biotrue Hydration Plus Multi-Purpose Solution is now available for purchase in the eye care aisle or online at most U.S. national retailers, including Walmart, Target, CVS, Walgreens, Rite Aid and Amazon, and will have a manufacturer’s suggested retail price of $7.99 (4 oz.), $12.99 (10 oz.) and $21.99 (twin pack; two 10 oz. bottles).

Additionally, the Biotrue Hydration Plus cardboard box and contact lens solution bottle can be recycled through standard recycling. However, small pieces of plastic, such as Biotrue Hydration Plus contact lens solution caps and lens cases that come as part of the package, are typically too small to be recycled through standard recycling. These materials can be recycled free of charge through the company’s Biotrue Eye Care Recycling program, which is the first and only eye care recycling program in the United States.