WHIPPANY, N.J.— Bayer today announced another year of its partnership with patient advocacy organizations Colorectal Cancer Alliance and Fight Colorectal Cancer . Bayer and the alliance are undertaking the national Big Colon Tour  bringing a giant inflatable exhibit to 50 events nationwide to raise awareness throughout the year. Additionally, Bayer matched $1 for every #StrongArmSelfie contributed to the Fight CRC initiative in March to fund colorectal cancer research in the U.S. for the fourth consecutive year.

Colorectal cancer is the third most common cancer and third leading cause of cancer-related deaths in American men and women. In 2018, it’s estimated that there will be 140,250 new cases.

“It’s critical to raise awareness of risk factors of colorectal cancer as well as signs of disease progression. We’re proud to support the efforts of the Colorectal Cancer Alliance and Fight Colorectal Cancer on behalf of cancer survivors and their caregivers,” said Dr. Joseph Germino, , Bayer’s vice president of medical affairs for oncology.

The educational tour features a giant inflatable colon  The tour provides an interactive experience depicting the different stages of colorectal cancer to educate patients about recommended screenings and raise awareness about how to prevent the disease.

“The Big Colon Tour was launched to take the focus off the discomfort many feel when talking to their doctors about their diagnosis,” said Michael Sapienza, president of the Alliance. “The public’s reaction has been overwhelmingly positive, and we’re happy we could change the tone of an important conversation. With Bayer as a sponsor, we’re excited to bring the colon to more 5K races, community fairs and medical centers to continue spreading awareness among local communities across the country.”

More information about the Big Colon Tour, is at www.ccalliance.org/awareness-month/big-colon-tour/.

As a part of the One Million Strong campaign,  Bayer honored the strength and courage that one million colorectal cancer survivors living in the U.S. show every day. The company met its goal of donating $25,000 to support Fight Colorectal Cancer through its #StrongArmSelfie social media initiative to raise funds for cancer research and advocacy efforts.