SOLANA BEACH, Calif. — Bear Naked has launched its first-ever Premium Granola collection, featuring two indulgent flavors – White Chocolate Macadamia Nut and Dark Chocolate Hazelnut Butter. Boasting rich and creamy bites of melted fair-trade chocolate and nut butter baked right in and using an exclusive technique that creates a soft cookie-like texture, these two offerings flip the script on granola – elevating it from a traditional breakfast staple to the delicious treat you’re reaching for at every occasion.

Bear Naked White Chocolate Macadamia Nut Granola. Credit: Christopher Andrew

Each Bear Naked Premium Granola features a quality list of organic, Non-GMO Project Verified, fair-trade ingredients and comes in two delicious flavors:

• White Chocolate Macadamia Nut: This melt-in-your mouth combination brings together creamy, melted fair-trade white chocolate and roasted macadamia nuts set off by cashew butter. It’s so simple, but deliciously crafted, you’ll almost want to share.
• Dark Chocolate Hazelnut Butter: A perfect pairing of decadent, fair-trade dark chocolate and hazelnut butter give an initial hit of nutty-sweetness, while whole grains and roasted Turkish hazelnuts provide that satisfying crunch.

“Grocery aisles have been lined with the same flavor variations of granola for years. We know Bear Naked Granola fans are always looking for exciting new food experiences, so we thought it was time to elevate granola from a breakfast staple to a unique treat for any time of day,” said Jason Moraff, director of marketing at Bear Naked. “We amped up the flavor profile with premium ingredients, and created a one-of-a-kind cookie-like texture that’s not only indulgent but is also different than any other granola you’ve ever tried.”

Special guest and bestselling cookbook author, Alison joined the Bear Naked Premium Granola Palentine’s Day Launch Party. Credit: Christopher Andrew

To celebrate the official launch, Bear Naked threw an exclusive Palentine’s Day launch party last night at a speakeasy in New York City’s Lower East Side. Joined by special guest Alison Roman, author of best-selling cook book “Dining In,” the event featured two unique pairings created by Roman herself using the Premium Granola:

• A Chocolate-Tahini Tart with Crunchy Salt and topped with Bear Naked Dark Chocolate Hazelnut granola for added depth of flavor and texture.
• A Matcha Cookie with Bear Naked’s White Chocolate Macadamia Nut granola folded in and rolled in demerara sugar before being baked.

“I’m so excited to be a part of this launch– I love finding new ways to incorporate new textures and different flavors into my snacking routine. Even better when they can seamlessly blend with my favorite recipes, like the Chocolate Tahini Tart from my cookbook, Dining In,” said Roman.

White Chocolate Macadamia Nut and Dark Chocolate Hazelnut Butter join Bear Naked’s extensive portfolio of granola, and snacks and are available at select grocery stores nationwide, including Target, Walmart Kroger and online.