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Bell launches promo campaign for Jet-Alert

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BELL PLAINE, Minn. — Bell Pharmaceuticals has kicked off an eight-month promotional campaign for its Jet-Alert caffeine tablets on Sirius XM radio.

Jet Alert_double strength productThe company said Thursday that the marketing push also includes online advertisements, national print advertising, social media campaigns and retailer support programs.

Bell noted that strong marketing support — along with value pricing, eye-catching packaging and national brand appeal — have helped Jet-Alert remain a top-seller in the caffeine tablet category for the past two years, according to IRI sales Data.

The line includes three products: Jet-Alert Regular Strength (100-mg tablets), Jet-Alert Double Strength (200-mg caplets) and Jet-Alert Maximum Strength (200-mg rapid-release soft gels).

Jet-Alert caffeine tablets are sold at food, drug and mass retailers and other stores nationwide, including in the analgesic section at Walmart, Kmart, Winn-Dixie, Bi-Lo, H-E-B, Meijer, Fred’s, Shopko, Kinney Drugs, Discount Drug Mart, Lewis Drug, Weis Markets, Harveys Supermarket, Dollar General and Family Dollar.


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