The company said Thursday that the marketing push also includes online advertisements, national print advertising, social media campaigns and retailer support programs.
Bell noted that strong marketing support — along with value pricing, eye-catching packaging and national brand appeal — have helped Jet-Alert remain a top-seller in the caffeine tablet category for the past two years, according to IRI sales Data.
The line includes three products: Jet-Alert Regular Strength (100-mg tablets), Jet-Alert Double Strength (200-mg caplets) and Jet-Alert Maximum Strength (200-mg rapid-release soft gels).
Jet-Alert caffeine tablets are sold at food, drug and mass retailers and other stores nationwide, including in the analgesic section at Walmart, Kmart, Winn-Dixie, Bi-Lo, H-E-B, Meijer, Fred’s, Shopko, Kinney Drugs, Discount Drug Mart, Lewis Drug, Weis Markets, Harveys Supermarket, Dollar General and Family Dollar.
Comments are closed.