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Big Point Event gets under way at Rite Aid

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CAMP HILL, Pa. — Rite Aid Corp. is giving members of its wellness+ with Plenti rewards program a chance to get a big jump in points.

Through February 27, members can earn 5,000 Plenti points when they spend up to $200 on participating products in stores or at RiteAid.com via the drug chain’s “Big Point Event.”

Over 14,000 products are eligible, including skin care; cosmetics and other beauty products; personal care items; over-the-counter medicines; hair care products; household supplies; and food and beverages.

Participating products are identified with blue “The Big Point Event” promotional shelf tags. Customers can make multiple visits and purchases to reach the reward thresholds to earn up to 5,000 Plenti points.

“Our January promotion, ‘2016 Starting Points,’ was well received by our customers, so we decided to offer our loyal shoppers another chance to easily and quickly earn more Plenti points,” stated John Learish, senior vice president of marketing at Rite Aid. “By participating in The Big Point Event promotion, customers have the opportunity to earn up to 5,000 Plenti points, equivalent to $50 in savings, to be used on future Rite Aid purchases or at select Plenti partners.”

Plenti points can be used for at least two years on future savings at Rite Aid and Plenti partners, which include AT&T, Exxon, Macy’s and Mobil.


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