BOSTON — Blacksmith Applications, a leading provider of SaaS-based trade promotion management and optimization software to the consumer-packaged goods (CPG) industry, announced the acquisition of TABS Analytics. The combined entity brings together the market-leading trade effectiveness, data analytics, category management and shopper insights solutions of TABS with the technical acumen, trade management expertise and domain knowledge of Blacksmith. This acquisition further establishes Blacksmith as a premier revenue management solution provider with a global operational footprint and a marquee roster of more than 350 CPG clients spanning Fortune 100 to mid-market and specialty manufacturers.
TABS solves one of the biggest challenges for consumer goods companies: turning data overload into insights by breaking down information silos that develop within CPG manufacturers. TABS brings a unique capability of combining data science with virtual shopper research and insights to deliver breakthrough business intelligence that benefits retailers and CPG manufacturers. By being able to harmonize and analyze data, then test, validate and learn about shopper behaviors, TABS helps CPG companies improve productivity and accelerate their return on investment (ROI).
TABS’s solutions, combined with Blacksmith’s applications, analytics and data, will enable CPGs to spend their time driving revenue, not dissecting data. Together, the organizations will manage, analyze and optimize omnichannel retail promotions through a unique mix of proprietary technology and a consultative performance analytics practice.
“By joining the Blacksmith team, our clients benefit from the solutions and scale of one of the industry’s leading SaaS companies,” said Dr. Kurt Jetta, executive chairman and founder of TABS Analytics. “CPG companies can further improve ROI by integrating TABS performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions. Our clients will be able to conduct predictive analytics on pricing, promotions and mix management within the Blacksmith platform.”
In his new role at Blacksmith, Dr. Jetta will be the chief analytics officer and a shareholder in the combined entity.
“It’s not enough to simply give customers part of the solution to address their trade challenges. Through the acquisition of TABS, the combined solution will link management, analytics and optimization to provide promotional stakeholders exactly what they need to manage and execute these investments in ways that grow revenue,” said Paul Wietecha, president and CEO at Blacksmith.
The TABS acquisition is Blacksmith’s fourth since 2018.