The brand’s assortment proposition is to make the specialty coffee experience approachable to everyday consumers while still differentiating itself amongst other shelved specialty brands. Headlining its offerings is a natural processed (sun-dried) light roast coffee, from Limu, Ethiopia.
“Though natural processed coffees have minimal water waste and best retains original flavor notes, they hadn’t been commonly considered as ‘scalable enough’ relative to other processing methods. However, to us, the quality and values shared from this method are too important to not bring to everyday consumers,” says cofounder and chief executive officer Pernell Cezar.
“BLK & Bold is well-positioned to provide both an enhanced product experience as well as a fresh perspective in an established industry via its “5% For Our Youth” business model. The model serves as a vehicle for consumers to reinvest in their communities as 5% of BLK & Bold’s profits are dedicated to supporting initiatives that directly and positively affect domestic at-risk youth, at scale,” he added.
In conjunction with the Target launch, BLK & Bold is announcing a new round of national pledge partners within its respective expanded distribution markets, all which serve the common purpose of empowering disadvantaged domestic youth (see list below). Resourcing these organizations lets anyone with a shared purpose to participate in this altruistic cycle without altering their daily routine. “Creating a pathway for everyday people to become contributors to our most vulnerable communities is as fulfilling as it is motivating,” said cofounder Jarrhod “Rod” Johnson.
“It’s bigger than us; as a for-profit company founded in today’s “conscious consumer” landscape, we believe it’s simply smart business to sustainably support the communities of our consumers. We humbly welcome the opportunity to further our product and domestic impact purpose through our new Target partnership,” added Cezar.
List of “5% For Our Youth” New Pledge Partnerships
Youth Guidance, Chicago, IL https://www.youth-guidance.org/
Urban Growers Collective, Chicago, IL https://urbangrowerscollective.org/
Los Angeles Conservation Corps, Los Angeles, CA https://www.lacorps.org/
Acta Non Verba, Oakland, CA https://anvfarm.org/
Sunset Youth, San Francisco, CA https://www.sunsetyouthservices.org/
City Growers, New York, NY https://citygrowers.org/our-impact/
Comp-U-Dopt, Houston, TX https://www.compudopt.org/
Greening Youth Foundation, Atlanta, GA https://gyfoundation.org/
Code Fever Miami, Miami, FL https://www.codefevermiami.com/
Juxtaposition, INC, Minneapolis, MN http://juxtapositionarts.org/
Urbanstead, Philadelphia, PA https://www.urbanstead.org/