CHICAGO — Despite recent news of a shortage in America’s favorite Valentine’s Day candy, a broad variety of Brach’s Conversation Hearts are currently available at a wide array of retailers around the country, helping ensure everyone can share the love this year. Brach’s, the No. 1 conversation heart producer and the overall leading non-chocolate brand at Valentine’s Day, offers heartfelt messages in a wide variety of classic and inventive flavors, sizes and packages.
“Brach’s is and has been the leader in the conversation hearts category for years. In 2018, Brach’s had 55% market dollar share among the top four brands in the segment. In terms of pounds sold, we outpaced our nearest former competitor nearly three to one. Brach’s size, texture, colors, sayings, flavors and quality provide the perfect sweet solution for those conversation heart lovers who are lamenting over reports that this Valentine’s favorite is not available this year,” stated Hans Becher, general manager Brach’s and Seasonal Confections at Ferrara Candy Company.
Brach’s Tiny Conversation Hearts are available in classic flavors including wintergreen, banana, orange, lemon, cherry and grape as well as on-trend flavors including Tropical Fruit, Very Berry and Sweet and Sour.
To further tap into trends, Brach’s adds new culturally relevant phrases and colloquialisms to Conversation Hearts on a regular basis, ensuring contemporary expressions, acronyms and emoticons are brought to life. Newer sayings include TTYL (Talk To You Later), Adorbz, BFF, and LYMY (Love You Miss You). These, combined with other contemporary expressions such as Text Me, Yowsa, and ILU, bring this classic Valentine’s Day candy conversation into the 21st century. These newer sayings join timeless and perennially popular phrases that are more common to the category, such as Be Mine, Love You, Let’s Kiss, Miss You and Hug Me. Brach’s Conversation Hearts first appeared in the 1960s and have been a Valentine’s staple ever since.
The maker of Brach’s and the leader in non-chocolate seasonal confections, Ferrara Candy Company, considers innovation at the core of the company’s success. While deeply rooted in the idea of sharing moments of delight with family and friends, Ferrara Candy Company leverages its robust and diverse brand portfolio to deliver new, on-trend products. These, in turn, help people create special moments within the seasons and throughout the year that become lasting memories.
“The reason our seasonal brands lead the market lies in the way we combine iconic, time-honored classics with innovative, on-trend elements to deliver candy that helps today’s consumer celebrate, bake and decorate with their friends and families,” Becher adds. “Iconic Brach’s Conversation Hearts join classic ‘markers’ of the season, including: Brach’s’ Jelly Bird Eggs, Brach’s Candy Corn and Brach’s Candy Canes, which are all hallmark candies unique to each season’s celebration. Beyond Brach’s, we offer inventive, unique seasonal products from our SweeTARTS and Trolli brands, adding whimsy and novelty into traditional seasonal candy options.”