The Procter & Gamble men’s grooming brand this week announced the Braun Styling Range, which is rolling out to U.S. retailers starting this month and carries a retail price range of $24.99 -$64.99.
Also included in the new Braun line is the latest Gillette technology to give men all the tools they need. Two trimming kits and the Braun Beard Trimmer BT3040 include a Gillette Fusion ProGlide razor with a pivoting FlexBall Handle that gets virtually every hair. The Braun Face & Body Trimming kit is further supplemented with the Gillette Body razor, designed for a man’s body.
The new Braun Styling Range multi-grooming kits include the 6-in-1 Braun Face & Head Trimming kit MGK3020 ($24.99 to $29.99 suggested retail price), 7-in-1 Braun Face & Head Trimming kit + Free Gillette Body MGK3040 ($34.99 to $39.99), 8-in-1 Braun Face & Head Precision trimming kit + Free Gillette Flexball MGK3060 ($39.99 to $44.99) and All-in-1 Braun Head to Toe Trimming kit + Free Gillette Flexball MGK3080 ($59.99 to $64.99).
Meanwhile, the new Braun Styling Range beard trimmers include the Braun Beard Trimmer with one comb for 20 precision-length settings BT3020 ($24.99 to $29.99) and the Braun Beard Trimmer with two combs for 39 precision-length settings + Free Gillette Flexball BT3040 ($34.99 to $39.99).
Braun noted that in a recent survey conducted by the brand, 44% of U.S. women said they most wanted stubble to be the biggest facial hair style for 2017. The Braun Styling Range is designed to give men the freedom to create a variety of looks, according to the company.
“We know men’s grooming habits are unique to each individual. That’s why we set out to create a product that is not only high performing, but also accomplishes the many jobs to be done within a grooming routine,” commented Braun grooming expert Sascha Breuer. “We want guys everywhere to let their facial hair style out with our new range of styling products.”