PURCHASE, N.Y. — This summer, Brisk, the iced tea known for its powerhouse flavors and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents: Hobbs & Shaw” (in theaters Aug. 2), starring Dwayne Johnson and Jason Statham. Inspired by the film’s bold style, talent and storytelling and by Brisk’s mission of supporting young creators, Brisk is bringing the partnership to life with “Cans of Whup Ass,” a one-of-a-kind filmmaking opportunity for an upcoming artist, and activations to engage fans.
Inspired by a line spoken by Dwayne Johnson’s Luke Hobbs in the film’s trailer, Brisk has made his “ice-cold can of whup ass” an ice-cold, iced-tea reality. To bring the can’s story to life, Brisk called on aspiring filmmakers to design and develop a digital ad to debut Brisk’s “Cans of Whup Ass.” The winning ad, from creator Evans Alexandre, was selected out of multiple entries from young creators. The ad, which can be viewed here, is set within the “Hobbs & Shaw” universe, and stars WWE Superstar and actor Roman Reigns (Joe Anoa’i), who plays Mateo, one of Hobbs’ brothers, in the film. In addition, Alexandre received a once-in-a-lifetime summer mentorship with “Hobbs & Shaw” director David Leitch and will also receive a Brisk grant to further fuel his creative pursuits.
“At Brisk we’re devoted to finding bold, imaginative and exciting ways to connect with our fans’ passions and creative drive, which is why we’re excited about our partnership with Universal Pictures and ‘Fast & Furious Presents: Hobbs & Shaw,'” shared Katrina McDonald senior director, Pepsi Lipton Joint Venture Brands. “The collaboration presented the perfect platform to support the young creative community; we’re so inspired by Evans’ vision and artistic ability to bring the ad concept for ‘Cans of Whup Ass’ to life in a way that perfectly embodies the boldness of both the brand and film.”
The specially made “Cans of Whup Ass” will be available for consumers through sweepstakes, on Brisk social media, at ComplexCon in Chicago, and at select retail activations and early screenings of “Fast & Furious Presents: Hobbs & Shaw” throughout the country this summer. To find out more, fans can visit www.BriskHobbsandShaw.com and follow Brisk on social @Brisk. By texting “BRISK” to 797979, fans can also check out exclusive content from some of the creators behind “Hobbs and Shaw” and enter to win tickets to the new film, which opens nationwide August 2.
In addition, now through August 10, fans can find three new custom-designed Brisk Iced Tea labels at retailers nationwide. The labels are inspired by the film and its stars, Johnson and Statham, and will feature on 1L Brisk bottles of Lemon, Strawberry Melon and Watermelon Lemonade, as well on 2L bottles, 12oz. 12-packs and 16.9oz. six-packs of Brisk Lemon.