BriteBrush by WowWee revolutionizes oral care for kids

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MONTREAL — WowWee, a leading manufacturer of innovative consumer entertainment products that revolutionized the way children interact with toys, is breaking into a new category with the mission to bring fun to a challenging, twice-a-day chore for both parents and kids: brushing their teeth. Introducing BriteBrush, the new smart toothbrush for kids.

Instilling good oral care habits in children at a young age is an ongoing pain point for parents that no app, timer, or trendy license alone has yet to ease. Having recognized the need for an interactive, smart, and fun brush that can make parents’ lives easier and their kids’ teeth cleaner and brighter, WowWee teamed up with the leading product designers behind ToothTunes, the hit musical toothbrush, to carve out a new category in oral care.

BriteBrush is a revolutionary toothbrush that uses songs, games and live coaching to encourage proper brushing in accordance with the Modified Bass Technique, a method that is widely endorsed by dentists. With BriteBrush, kids won’t get lost in complicated add-ons, but will reap all the necessary benefits that come to life with this toothbrush’s engaging audio, games, and rewards. For the first time, kids will be truly excited to brush their teeth and will have fun while learning proper brushing. The brush also uses proprietary, smart sensor technology and a vibrating handle that encourages total mouth coverage and side-change recognition – and is even equipped with a Parent Check Light to provide peace of mind that children are brushing correctly.

BriteBrush is now available at Target and coming soon to Walmart and Amazon, with two models tailored towards children at every phase of their brushing journey.


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