NEW YORK —  Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announce the launch of Britney Spears Prerogative. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be.

Offering a voyeuristic peak into Britney’s world, Prerogative comes to life through a series of provocative personas, each of which is a tribute to her multifaceted career and fearless, unapologetic attitude. Revealing exciting new images of Britney over the next several months, the Prerogative campaign gives fans unprecedented access to different sides of this ever-evolving performer, while highlighting her strong, romantic, and fun-loving nature. Follow #MyPrerogative and @BritneySpears for the newest from @BritneySpearsFragrances.

“The Britney Spears fragrance portfolio evolves with each new scent. With this campaign, we showcase the confidence, versatility and individuality that Britney has demonstrated throughout her career,” said Ron Rolleston, executive vice president global fragrance marketing, at Revlon. “From design to scent to campaign concept, Prerogative is all about pushing boundaries.”

Britney Spears Prerogative is a seductive Oriental Woody Amber scent with an irresistible gourmand twist. Contemporary, exotic notes like Latex Petals and Red Calla Lily weave the refreshing, fruit-forward top notes and warm, woody base notes into a seamless, gender-neutral composition. With a provocative edginess that is true to Britney’s aesthetic sensibility, the bottle is a hybrid shape composed of sharp edges and soft, rounded corners that reflects the contrasting sensibilities Prerogative represents and gives a nod to the iconic fantasy silhouette.

Britney Spears Prerogative will be available at Walmart in-stores and online nationwide starting July 2018.