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Bud Light elevates transparency in beer industry

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NEW YORK Bud Light today became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to have more information when it comes to choosing their brew, right at their fingertips on the packaging.

As America’s number one light lager, Bud Light is striving to elevate the beer category with this move toward more transparency. In addition to listing the ingredients, the packaging will also include: serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.

“While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging,” said Andy Goeler, vice president of marketing, Bud Light. “When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle. As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”

To share the news, Bud Light will reveal two new tv spots highlighting the label announcement. The two new spots are titled, “King’s Speech” and “Arrows”.


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