Bud Light rolls out Bud Light Platinum Seltzer

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NEW YORK –  Bud Light has unveiled on Thursday its newest innovation, Bud Light Platinum Seltzer. An extension of the brand’s Bud Light Platinum portfolio, Bud Light Platinum Seltzer offers a light and refreshing drink in three unique flavors: Citrus, Wild Berry and Blood Orange. The new 8% ABV seltzer is made with cane sugar, sparkling water, natural fruit flavors, agave, and is only 170 calories. This new hard seltzer is perfect for those looking for a beverage brewed for the night, and is available in 12 oz. slim can variety pack 6-packs, single-flavor 6-packs and 25 oz. and 16 oz. single-flavor cans of Wild Berry nationwide starting today.

“Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum,  we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer,” said Andy Goeler, vice president of marketing, Bud Light. “Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”

Not only is Bud Light Platinum Seltzer different than what is currently on the market, but so is its advertising. In the supporting national commercials for Bud Light Platinum Seltzer, Platinum Nights and Made for the Night, the brand created a “Platinum Cube,” an adaptation to an Infinity Cube, which utilizes a process of finely tuned optical glass and programmable lighting. While this technology has been used at major activations and events for, it is the first time ever this technology is being used for a product-focused TV commercial.



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