“Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer,” said Andy Goeler, vice president of marketing, Bud Light. “Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”
Not only is Bud Light Platinum Seltzer different than what is currently on the market, but so is its advertising. In the supporting national commercials for Bud Light Platinum Seltzer, Platinum Nights and Made for the Night, the brand created a “Platinum Cube,” an adaptation to an Infinity Cube, which utilizes a process of finely tuned optical glass and programmable lighting. While this technology has been used at major activations and events for, it is the first time ever this technology is being used for a product-focused TV commercial.