NEW YORK — Today, Bud Light Seltzer is helping fans kick-off the New Year with a ton of flavor and fun, by announcing the addition of a new product to its successful portfolio – Bud Light Seltzer Lemonade. Packed with lemonade taste, the new variety pack features four delicious new flavors, including Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade. Since entering the category last year, Bud Light Seltzer has continued innovating and expanding its delicious product line-up, delivering fun and flavorful options to enjoy during every occasion, from summertime hangs to holiday parties.
“After launching Bud Light Seltzer last year, it quickly became one of the top innovations in the entire category and in the history of the brand. We are excited to continue expanding our portfolio with the new Bud Light Seltzer Lemonade variety pack,” said Andy Goeler, vice president of marketing, Bud Light. “Our Seltzer Lemonade marries the bold flavors of lemonade with the refreshing bubbliness of seltzer; this new offering is perfect for both established seltzer fans and those who are looking to give seltzer a try.”
Starting Monday, January 18, Bud Light Seltzer Lemonade will be available nationwide in 12 oz. slim can variety 12-packs with the four new flavors. Bud Light Seltzer Lemonade is brewed with loads of lemonade flavor, cane sugar, natural fruit flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.
To launch, the brand released fun new commercials that show people drinking and enjoying Bud Light Seltzer Lemonade, while commenting that it tastes better than their grandmother’s lemonade. The playful controversy results in angering their grannies for choosing Bud Light Seltzer Lemonade over their own recipes, ending in mischievous consequences. The commercials, titled “Tire” and “Family Jewelry,” drive back to the product being packed with lemonade flavor.
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