NEW YORK — Bud Light announced that Bud Light Seltzer will be hitting shelves in Q1 of 2020.
Bud Light Seltzer is made with real cane sugar and natural fruit flavor, and comes in at 100 calories, 5% ABV, 2g carbs and <1g of sugar per serving. Like any other seltzer, it won’t taste like beer, but instead Bud Light Seltzer will come in flavor variants including Black Cherry, Lemon Lime, Strawberry and Mango. Bud Light Seltzer will be available wherever you buy beer in a variety 12-pack, single-flavor 12-packs and single-flavor 25 oz cans.
Bud Light vice president of marketing Andy Goeler said: “As the leading brand in the beer category, Bud Light has continued to evolve to meet the needs and changing demands of our consumers. Today, we’re excited to announce Bud Light Seltzer – an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. Our brewing team created the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar, and natural fruit flavor. Seltzer has brought excitement to the entire category and brought consumers back to beer. We are looking forward to leveraging the power of the Bud Light brand to help grow the category.”