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Bud Light unveils Seltzer Sessions for Cinco de Mayo

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NEW YORK — Bud Light is celebrating Cinco de Mayo by announcing ‘Bud Light Seltzer Sessions: Your Flavor. Your Show,’ a weekly music event that brings iconic artists and summer fun with exciting performances. Kicking off the series this Friday, May 8 at 9:00 PM EST are “The Kings of Bachata”  Romeo Santos with Aventura and the number-one selling female Latin superstar  KAROL G. Throughout the month of May, the brand is streaming shows each Friday night from the Bud Light YouTube channel all in benefit of the American Red Cross.

Romeo Santos and Aventura were set for their highly-anticipated reunion tour when their shows were unfortunately postponed, so Bud Light Seltzer is excited to bring fans this long-awaited reunion. Friday’s session will also include multi-platinum singer-songwriter KAROL G performing some of her biggest hits including “Tusa” which has over 800 million views on YouTube and landed the #3 position on Spotify globally.  Fans can voice their opinions through the artists’ and brand’s social handles to choose about everything from what color the set should be, to which songs are on the set list, and which flavor of Bud Light Seltzer to sip on between songs.

Bud Light Seltzer Sessions continues Bud Light’s support of the American Red Cross and the heroes on the front lines who are there for us in times of need. The show will encourage viewers to support the organization through contribution and action. The show will also promote Bud Light’s Open for Takeout initiative urging consumers to order from local bars and restaurants to support their local businesses.

In addition to Seltzer Sessions, Bud Light created several trade activations to help consumers celebrate Cinco de Mayo at home including:

  • All week long Bud Light is offering consumers Drizly codes for home delivery on Bud Light, Bud Light Seltzer and Bud Light Chelada.
  • For consumers shopping in-store, they’ll find Bud Light products merchandised with our partners Tostitos, Clamato and Tajin to enhance their Cinco de Mayo occasion.  Consumers buying these brands together with Bud Light are eligible to receive an $8 Mastercard gift card.
  • For consumers purchasing large packs in-store, Bud Light is also offering special rebates on Bud Light products all week long.

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