DURHAM, N.C. — Natural personal care brand Burt’s Bees has made a foray into the nutrition arena with the launch of Burt’s Bees Plant-Based Protein Shakes.

Announced this week, the protein shake line includes three formulas: Daily Protein, Protein+Gut Health with Probiotics, and Protein+Healthy Radiance with Antioxidant Vitamins A, C & E.

All of the formulas provide 15 grams of protein per serving from five sources — peas, rice, flaxseed, sunflower seed and oat — selected for high digestibility and a complete essential amino acid profile, Burt’s Bees said. The protein shakes contain vitamins extracted from real fruits and veggies, such as spinach, shiitake mushroom and strawberry.

The line is non-GMO, gluten-free, soy-free and dairy-free, and the formulas have no artificial sweeteners or flavors.

Burt’s Bees Protein Shakes are sweetened with honey, monk fruit extract and Stevia leaf extract and come in vanilla or chocolate flavors. They offer 16 to 18 servings per tub and range in price from $29.99 to $39.99, the company said.

“Entering the functional foods space is a natural extension for us,” stated Jim Geikie, general manager at Burt’s Bees. “For three decades, Burt’s Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we’ve held the belief that real beauty and well-being should be nourished from the inside out. We’ve been nurturing skin with nature’s most powerful ingredients. Now we’re helping to nourish the body with them.”

Besides the target benefits, the Protein+Gut Health and Protein+Healthy Radiance shakes provide 4.5 servings of fruit and vegetables that come from a vitamin blend extract, as well as one-third cup of real fruit and vegetables, including tomato, strawberry, pumpkin, sweet potato and spinach. Daily Protein offers two servings of fruit and vegetables.

“We’ve created formulas that not only enhance your daily nutrition but also support specific areas,” Geikie added. “Burt’s Bees Protein+Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein+Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty.”

Burt’s Bees noted that the use of plant-based protein provides a more sustainable alternative to animal protein, since it requires fewer natural resources (land, water and fossil fuel) for production. The protein shakes also are made with 70% organic ingredients, certified by California Certified Organic Farmers (CCOF), and the tubs are made from 100% post-consumer recycled HDPE and fully recyclable, the company said.

Burt’s Bees Protein Shakes are available at select retailers as well as online at Burtsbees.com and Amazon.com.